Welcome 2022
Imperial College Union
The Project:
Welcome 2022 at Imperial College introduces new students to all the possibilities the Union has to offer, from clubs and societies as well as support services to make the student’s stay at Imperial College as brilliant as it can be.
The Problem:
The yearly Welcome event required a rebrand which would reflect the Union’s branding and message. The brand needed to be distinguishable from the College and identify the Union as a separate entity, but also showing unity with the College and how the two collaborate to support the students.
The Visual of Welcome
Logo:
Inspiration for the logo came form the Union’s branding, as it is a Union event, applying the brand of the union and creating a sub-brand was the key focus point.
Visuals:
Many of the Union’s visual characteristics were used in this project. In order to create a sub-brand which had it’s own identity, using a variety of colours and textures which exist in the brand was important to keep the similarity between Welcome and ICU but confuse the welcome event with the general union collateral.
